Privacy policy

Effective Date: October 04, 2020


UPPROVE CLOTHING (“UPPROVE CLOTHING”, “We”, “Our”, “us”), a division of Obonna Collection, Inc., is the operator of the website located at (the “Website”). We recognize and respect your right to privacy and security of your personal information and data (“Personal Information”, “information”).

Our Privacy Policy (“Policy”) describes our practices related to how we collect, store, use, and protect the Personal Information you provide to us. This Policy is incorporated into and forms part of our Terms and Conditions, which outlines the terms and conditions you agree to when using our website. We may amend or add to this Policy, so you are advised to review it regularly for changes.

Our website can be accessed worldwide. By using or accessing the Website and supplying Personal Information, you signify that you have read, understand and agree to be bound by this Policy. If you do not agree to the terms of this Policy, please do not use our Website or supply your Personal Information to us.

This Policy identifies:

  1. When and why we collect your Personal Information;
  2. The types of Personal Information that is collected by us;
  3. How we use, share, and retain your Personal Information;
  4. How we protect and secure your Personal Information;
  5. Your rights and duties;
  6. Changes and updates to Policy;
  7. Your consent and agreement; and
  8. How you may contact us




When.  We may collect your Personal Information when you voluntarily provide it to us by using our Website. For example, we may ask you to provide Personal Information if you:

  • use our Website;
  • purchase a Product on our Website;
  • register, update, or create an account on our Website;
  • sign into your account;
  • send us a question or comment by e-mail or phone;
  • participate in our contests;
  • register to receive newsletters, articles, and updates about our Website; and
  • otherwise participate in features of our Website that ask for Personal Information.


Why.  We collect Personal Information from you to deliver a personalized shopping experience that is convenient yet safe, among other purposes. We also collect Personal Information from you to comply with legal and contractual obligations. We will only use the Personal Information that we collect for the purposes for which it was collected. We collect your Personal Information for the following purposes and in accordance with applicable laws:

  • to provide you with access to our Website;
  • to verify your identity;
  • to establish a maintain commercial relations with you;
  • to fulfill your orders through our Website;
  • to respond to questions that you send by e-mail or through our Website;
  • to contact you about the Products you have purchased, including notifying you about updates or to send you any Products you have purchased from us;
  • to notify you about other products, services, and events which may be of interest to you;
  • to provide you with newsletters and articles;
  • to customize the appearance of the Website displayed to you;
  • to track behavioral information on the Website to serve similar content upon future visits;
  • to improve the Website and help us develop new products, services, apps, tools, and features;
  • to support our business functions such as internal business processes, marketing and advertising;
  • to assist us in preventing, deterring, and detecting criminal activities or wrongful conduct; and
  • to meet any other legal or regulatory requirements.



Personal Information is any data about an “identifiable individual”. The types of Personal Information we may collect include, but is not limited to:

Contact data, personal or business contact information such as your first and last name, e-mail and mailing address, phone number, professional title and company name.

Data about others for whom you purchase a gift or product, such as name, delivery address, and phone number. (Please ensure you have permission to share Personal Information of others when using our Website and purchasing our Products.)

Registration data, information that you provide to register for an account or sign up for an event, promotion, or contest.

Profile data, such as your username and password created for your account, your interests and your preferences.

Communications data, such as information you provide when you contact us with inquiries, feedback, survey responses, or otherwise correspond with us.

Marketing data, such as the e-mail address or contact details that we use to send promotional and marketing communications about our events, contests, and other activities.

Purchase data, including your order history and information required to process and fulfill your order such as order details, billing and delivery address, debit/credit card data and other financial information.

Device data, information relating to the computer or device you are using when you access our Website, such as your IP address, mobile device identifiers, the type of browser and operating system you are using, the identity of your internet service provider, and your device browser settings.

Usage data, information related to your use of the Website such as the pages you visit, the websites you use before or after visiting ours, your actions within the Website, the type of content or advertisements you have accessed, clicked on, seen or forwarded, Wi-Fi connections, date and time stamps, log files, and diagnostic, crash, and performance logs and reports.

Other information that you may voluntarily provide through our Website or other means, including Instagram. Facebook, Twitter, YouTube, Flickr, Vimeo, Pinterest, any sort of mobile communications device or any other social media.




Using Personal Information

Your Personal Information will not be used without your consent for purposes other than those for which it was collected or in accordance with applicable laws. UPPROVE CLOTHING may wish to use Personal Information for new or additional purposes, in which case we will amend the Policy to comprise of these new or additional purposes and will obtain your consent through your continued use of our Website.

We may generate (“Anonymous Data”) from Personal Information collected through our Website by removing information that makes the data personally identifiable to an individual. Such Anonymous Data includes, but is not limited to, Personal Information we collect from your use of our Website. We may use this Anonymous Data and aggregated data for any reasonable purpose subject to applicable laws and disclose such data to third parties in our sole discretion.

Sharing Personal Information

UPPROVE CLOTHING may contract with companies or individuals (“Service Providers” "third parties") to provide certain services related to the functionality and features of the Website, including content streaming, e-mail and hosting services, software development, data management, orders, payment processing, management of forms, quizzes and polls, customer service, returns, live chat, marketing, fraud prevention, product review and questions, and administration of contests and other promotions.

We may use and share your Personal Information with Service Providers as appropriate for them to perform their services for us and our Service Providers are permitted to use your information only for such purposes. 

Additionally, we may share your Personal Information: (i) In response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us; (ii) When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of our company, our users, or others; and in connection with the enforcement of our Terms and Conditions and other agreements; or (iii) In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

Retaining Personal Information

We may retain certain Personal Information in order to improve the customization and personalization of your future visits. We retain your Personal Information only for as long as we need it to achieve the purposes for which it was collected, to ensure your compliance with our Terms and Conditions, and to comply with our legal obligations.

Cookies and Automated Data Collection. When you interact with this Website, we may use automatic data collection technology and services that record and collect information that identifies your computer, tracks your use of this Website and collects certain other Personal Information about you and your browsing habits. This data collection technology may include cookies, web beacons and other similar devices on this Website to enhance functionality and navigation for our visitors.

A cookie is a small data file that is placed on the hard drive of your computer so that your computer will remember information when you visit a site. Web beacons and tags are small strings of code that are used in conjunction with a cookie and allow us to record activity on our Website. Internet tags, graphic tags and similar web beacon type functions allow us to count the number of users who have visited a web page or to access certain cookies. We may use web beacons on this Website to count users and to recognize users. The ability to access our cookies allows us to personalize this Website and improve your experience at UPPROVE CLOTHING. We may also include web beacons in HTML formatted e-mail messages that we send to determine which e-mail messages were opened. Personal Information tracked through these functions include, but is not limited to,: (i) your IP address; (ii) the type of web browser and operating system being used; (iii) the pages of the Website a user visits; and (iv) other websites a user visited before visiting our Website.

We may also employ cookies and action tags (also known as single pixel gifs or web beacons) to collect Personal Information about your use of, and activities on, our Website for our use and for use by third parties that serve advertisements about UPPROVE CLOTHING on other websites you may visit, such as AdSense or AdWords run by Google Inc. (“Google”). Such third parties may collect information about your visits to and interactions on our Website. In addition to the information about your visits to our Website, they may also use the information about your visits to other websites to target advertisements for services available from UPPROVE CLOTHING.

You can set your internet browser up so that you are notified when cookies are stored. You can decide in each case whether you want to accept cookies or refuse to accept any cookies. Unfortunately, if you do not accept cookies, you may be restricted in how you are able to use our Website. You can also delete cookies that are already stored at any time. You will find more details on how to do this in the operating guide for your Internet browser program. As previously mentioned, you may be able to set your browser to refuse cookies. If you refuse cookies you may still receive online advertising, but it may be less personalized.

Payment Information.  We use Shopify, Inc. (“Shopify”) to host our Website. When you purchase Products from UPPROVE CLOTHING, your payment will be processed by Shopify.  Shopify will collect payment information from you, such as your credit card number and expiration date and any other Personal Information required to process your payment.  UPPROVE CLOTHING and Shopify will send you e-mails regarding the processing of your online payment. Your use of Shopify is governed by the agreement between you and Shopify. Shopify’s privacy policy is located at The server automatically logs the IP address you use to access our Website as well as other Personal Information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our Website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.




Protection and Security

It is entirely your choice whether you provide Personal Information to us. We maintain reasonable technical, physical and administrative security safeguards to protect your Personal Information against loss, theft, and unauthorized access. However, no transmission of data over the Internet, third party digital networks, websites, mobile devices, the Website or any social media platform can be guaranteed to be 100% secure. As a result, while we strive to protect your information, we cannot ensure or warrant the security of any information that you transmit to us or from us, and you do so at your own risk.

You hereby acknowledge that we are not responsible for any intercepted information sent via the Internet, third party digital networks, websites, mobile devices, the Website or any social media platform, and cannot be guaranteed to be 100% secure, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.

We take reasonable steps to verify your identity before granting you access to your account on our Website; however, you are solely responsible for maintaining the confidentiality of your username, password and any other account information. We also take reasonable steps to ensure that our staff recognize the importance of maintaining the confidentiality of Personal Information and that unauthorized persons do not gain access.

If you believe your Personal Information is being improperly used by us or any third party, please immediately notify us via email at

Children’s Privacy.   We will not knowingly collect, solicit, or retain any Personal Information of visitors to our Website who are under the age of 13. If you are under 13, do not use or provide any information on this Website or through any of its features. All information provided to us will be treated as if it was provided by an individual 13+. If we learn we have collected or received Personal Information from an individual under the age of 13, we will use reasonable efforts to delete that information associated with a minor under 13. If a child under 13 has already provided us with Personal Information, his or her parent or guardian may Contact Us for the purpose of deleting this information.



It is entirely your choice whether you provide Personal Information to us. You may request access to your Personal Information which we may hold by contacting us.  We will need to verify your identity before providing you with the information we hold about you.  We may not be able to provide you with access to your Personal Information if the such information cannot be separated from that of others, cannot be disclosed because of security or commercial confidentiality, or is protected by legal privilege.  In the event we cannot provide you access to your Personal Information, we will inform you of the reasons for denial of access, unless prohibited by law.

You may also request to update, change, and correct your Personal Information using our contact information set forth below. We will make the requested changes.

Opting Out.  As part of registering your account with UPPROVE CLOTHING, you may have also opted in to receive email communications from us. If you opted-in to receive such communications, we may use the information to: communicate with you regarding our Products, services and promotions; provide you with other information that you request; and/or improve our Product and service offerings. You will always have the opportunity to "unsubscribe" from receiving any of our e-mail or other communications at any time and we will ensure that our e-mails include instructions on how to unsubscribe if you no longer wish to receive future e-mails from us. We provide an on-going opportunity to unsubscribe or opt-out of contact by us by accessing our Website or by e-mail. If you do not wish to receive communication or promotional information you can e-mail us at: or use the unsubscribe link found in every electronic message you receive.

You can opt out of the collection and use of certain Personal Information collected by automated means by changing the settings in the device you use to access the Website. Additionally, your browser may tell you how to be notified and opt out of receiving certain types of cookies. However, please note that without cookies you may not be able to access or use all of our Website features. 

The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs.  You can access these and learn more about targeted advertising and consumer choice privacy at:

Links to Other Websites.  Our Website may offer links to third party websites. Other websites have their own terms of use and privacy and security policies. UPPROVE CLOTHING IS NOT RESPONSIBLE FOR ANY DAMAGES ARISING FROM AND EXPRESSLY DISCLAIMS ANY LIABILITY ASSOCIATED WITH HOW SUCH THIRD PARTIES COLLECT, STORE, USE OR DISCLOSE YOUR PERSONAL INFORMATION. If you choose to visit one of these websites, it is your duty to review the privacy policies that govern those websites.

In addition, our Website may include content (including through social media platforms or applications) that is streamed by our Website but hosted or made available by third parties. UPPROVE CLOTHING IS NOT RESPONSIBLE FOR ANY DAMAGES ARISING FROM AND EXPRESSLY DISCLAIMS ANY LIABILITY ASSOCIATED WITH HOW SUCH THIRD PARTIES COLLECT, STORE, USE OR DISCLOSE YOUR PERSONAL INFORMATION. If you choose to view such streamed content, it is your duty to review the privacy policies that govern such content.


We reserve the right to amend this Policy at any time.  In the event we make changes to this Policy, such changes will be updated to our Website with the date such amendments were made.  Please review this Policy from time to time so that you are aware when updates are made to this Policy. 

If you have any questions about implemented changes, please contact us at and include “Information Regarding Updated Policy” in the subject line.  Nevertheless, your continued use of the Website after such changes constitutes your acceptance of any changes. If you do not accept any changes, you shall discontinue use of our Website or opt out by sending us appropriate notice.



By using our Website and providing us with your Personal Information, you agree that UPPROVE CLOTHING may collect your information and you voluntarily consent to the collection, use, disclosure, and transfer of your Personal Information in accordance with this Policy. You represent and warrant that any Information you provide to us is true, correct and relates to you.  If you use our Website, you are responsible for maintaining the confidentiality of your account and for restricting access to your device or computer, and you agree to accept responsibility for all activities that occur under your account.

If you do not agree with any terms of this Policy, please do not use our Website or provide us with any Personal Information. If you do not understand the nature, purpose and consequences of us collecting, using and disclosing your Personal Information, please do not use our Website or provide us with any Personal Information. 

Subject to contractual and legal requirements, you may refuse or withdraw your consent to certain purposes identified in this Policy.  If you refuse or withdraw your consent, you acknowledge that we may not be able to provide or continue to provide you with certain services.


If you would like additional information or have questions about our Privacy Policy or Personal Information management practices, or if you want to access, update, or correct the Personal Information that we have collected about you, contact us at